Great article from Monster.com on getting your story out to the media.
Do you have a "Media Page" on your book's website with links to reports, statistics, other media mentions (author/book), and relevant articles on your topic to support WHY it is important?
If not, consider why YOUR book should be chosen to cover in a story....Doesn't it make sense to do the homework for the reporter BEFORE you ask them to write about your book?
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